Atuq, the Andean fox

One of the questions we are asked often is about the nature of our logo. In the Andean cosmovision, the universe is mostly divided in three realms (named in Quechua here, for simplicity): The Hananpacha or sky/heaven, represented by the Kuntur (condor), the Kaypacha or earth/ground, represented by the Atuq (fox) and the Hurinpacha or underground, represented by the Amaru or Machukuay (serpent). Since we consider ourselves explorers of the outdoors, we chose the curious and wandering Atuq (fox) as our symbol.

The style of our logo was inspired by the iconography of different Andean cultures.